Do You Fall Victim of Crucial Local SEO Errors?
Get ready for this: local web search will get 50% of mobile searches in your store – in one day.
If you have not updated your local SEO strategy to comply with new 2017 market rules and regulations, you will lose your primary revenue.
Here, we show you the 5 worst Local SEO mistakes to stop – today.
1. Setting Your Service Area Too Wide
You might think this is your ranking in more cities, but it really is not. Google allows you to set limits on your business, that’s right. However, all that shows is how far you are willing to travel to meet with your customers.
There is no point in helping you rank in small towns outside your hyperlocal area.
Instead, focus on improving your SEO strategy so that people come to you.
2. Not Claiming Google My Business Pages
Google My Business accounts for nearly 15% of all your ranking factors.
If you have not claimed your Google My Business page, you’re missing out on the easiest way to get up in the local rankings. This is even more important than the actual website because your local results come from Google more than from direct clicks to your site.
Plus, if you do not claim your page, a competitor can – you do not want that.
3. Wasting Time Update Your Posts on Google Plus
You may think that staying active on Google Plus will help your website increase in local rankings – but really, you just lose valuable time and resources.
Unless people are looking for your business by real name, chances are they will never see what you’ve posted on Google Plus.
In fact, Google no longer links to your Google Plus page in local results and packages.
So, it’s really time to stop spending these hours every week. Focus on good blogs.
4. Leaving Outdated Location Information on Your Site
So, you expand or move to a bigger and better office. Congratulations. We hope you will remember to indicate a change or add the address on your site. Also, did you update it on the Google My Business page?
If not, chances are the reason why you are not seeing your site appear as high as you want in local and national results.
If you do not keep your information consistent across all of your websites and blogs, Google also notices it. Always check back to make sure your site information is accurate.
5. Forgetting About Local Reviews
Sometimes, you can be very focused on getting reviews from big names in your industry so you forget the importance of local reviews.
There is nothing wrong with asking old customers and friends to give you good reviews. You can be sure, your competitors have done it.
Your reviews also affect your local ranking factors, so you can see your previous name in the results.
Update Your Local SEO For 2017
Now that you know the top 5 mistakes to stop by 2017, you’re ready to dominate this year’s rankings.